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Zara, SOS fashion

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It’s definitely neither a brand, nor a fashion house.
Zara has revolutionized the way we spend, get dressed and despair.
I like to define it as an SOS fashion. You have a problem with an outfit for a last minute event?
Zara answers.The very first time I visited it,  was in Madrid, 10 years ago. I was hit by low prices and the too cute and trendy clothing.
Only some years later I understood the concept behind the Spanish giant, and I’m sure I don’t need any explication.

The excuse to catapult me on ZARA’s online site, has been an invitation to a cocktail party tonight.
In the end I took the opportunity take some note, since I already have in mind what to wear.

Category short, midi and long dresses.
The two basic colors for excellence: black and white and a touch of red.

Many of them, I’d love to mix with a masculine cut vest and a pair of black and minimal sandals .

My favoutite are guipure dresses (a way to process lace) and for the evening, I would see them well with a black leather jacket.

I’ve always loved the contrasts and the good girl look mixed with the bad girl’s one, is one of my favorite.

My secret to shop at Zara’s is to choose plain basic colors, in different fabrics, which enrich the clothing without being label with a specific season.

And it is no coincidence that one of the few advertising campaigns that they made was with one of my favorite bloggers, Garance Dore.

 

 

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