Glase sustainable fashion brand is a delicate sophisticated world. A world that has something interesting & good to say. What it’s relevant today is the ability to have a narrative. Telling a story, describing an imaginary made up of desires, memories, travels, feelings and turning all of them into a clothing collection, is the key to get out of anonymity.
We don’t need another piece of clothing, we need a way to feel better wearing it. A dress that comes from a strong desire to be unique and enter into a woman’s place – dressing her body – has something so good that deserves to be told. It’s a sort of super power, as Morgane is going to explain. Even more if it has a sustainable soul.
This is why I interwied Morgane Cassin – Glase founder – for you.
Glase sustainable fashion brand: let’s discover who is it
Who is GLASE now?
Glase is a brand created by Morgane Cassin textile designer, who implements an affordable, ethical design with minimal and sophisticated aesthetics.
Who would you like to be in the near future?
A brand that raises awareness of environmental issues as possible in order to offer ever more responsible products.
How would you describe the aesthetics of the brand?
Luxurious sobriety and lightness. The brand emphasizes the woman, allowing her to express herself with instinct and elegance.
How do you build your image world?
We highlight our products through a world conducive to the escape of the spirit, thanks to an aesthetic focused on travel and its memories.
Getting deep into the specific philosophy of Glase sustainable fashion brand
What does it mean to be a sustainable brand with such a sophisticated aesthetic?
This means that we must offer products in line with our values and that aesthetics must never be predominant over ethics. NOT HAVING A COMPROMISE BETWEEN ETHICS AND AESTHETICS.
What does luxury mean to you? What do you consider a luxury that others might not?
It is to be able to give access to responsible and quality products to the greatest number of people.
What kind of fabrics/materials do you use?
The studio mainly transforms fabric scraps; haute couture workshops, old clothes, accessories or linen.
What is your idea of success?
To be ever closer to our community in order to offer products in line with its demand. Communicate, propose, adapt.
What is your strategy for being aesthetic or ethical when it comes to sustainability?
In ethical matters, it is a knowledge of our suppliers and a production on a human scale in order to have creations made with respect for everyone.
If you could choose a superpower, which one would it be and do what?
It’s hard, but I’d say superpower clothing, which allows women to have more confidence in themselves. Just like Wonder Woman!
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