MaxMara ss 18 and the most springful among inspirations. An inspiration that smells of flowers and beauty. It is difficult to fully understand what is behind a collection. Especially when the idea is so intellectual.
Gilles Clément’s planetary gardener. The one that prefers field flowers to peonies. The only one who believes that the most beautiful nature is the one that is born and grows spontaneously. No need for too much care.
MaxMara ss 18 , the Italianity that stays solid
At a time when fashion seems to waver under constant social and economic attacks, MaxMara can remain firm. To the convictions of solid elegance over time. Immune to the desire to blend under trends and change its mind. Thus, the brand that continues to belong to the Maramotti’s family is one of the few realities entirely Italian.
From the long coat in camel, synonymous with the style and desire of every true lover of fashion, the collections continue to renew. Season after season. Without losing brio and freshness.
Lights and shadows, between city and nature for MaxMara ss 18
We are in a flower garden. Dressed in mournful colors. Then in a city of vivid shades and varying moods. We love going around in neutral ones or blacks with alternate transparencies.
We find, without realizing it, walking around for the courtyards that get animate in spring. Or toast in a less exposed corner of the city. That of Baudelairian memory. The urban space where everything becomes possible. Also dress up overlapping layers to vaguely seduce. Attach tight a trench coat or bundle into a pencil skirt.
The male / female game is indispensable for modern urban dwellers. So the pants become boyish, while the bags form a total look with the rest.