Garance Doré for Zara

When I found out a few days ago that she has become a testimonial for nothing less than #Zara, the super popular Spanish brand that doesn’t have neither a catalog nor an advertising in magazines because it aims to locate its stores in strategic points of the city, it was a surprise.Parisian by birth and New Yorker by adoption Garance expresses the perfect balance between the two styles. Sophisticated and refined in her attitude of being casual and comfortable – perfectly accomplishing the French bohemian mood that seems to put things together by chance; minimal and aware of new materials, hairstyle and with a self confident and ironic attitude – common to the inhabitants of the Big Apple.

I have met her several times during the Fashion Week in Paris and I was struck by her physical presence. Taller than I expected, not too thin like most of the figures in the fashion world and very smiley.

The photographs taken by Zara go straight to the point to pull out all her personality. A dynamic, creative, self-confident woman able to wear with the same ease either a fascinating and sensual olive green leather midi skirt to go to work or a pair of loafers and a vintage-looking bomber jacket for the evening.In this campaign Zara shoot not only  a combination of outfits suitable for the cutest everyday style, but shows us a go pro attitude and make an invitation to build a personal image made of basic elements ready to be combined in a creative way and to be completed with a smile and a winning attitude.And as usual, we have to take a ride to Zara and six by six try on almost the entire store.