Fashion companies that don't run, do flânerie is important

Fashion companies that don’t run, do flânerie is important

We all think tha fashion doesn’t stop. This idea is so strong that we can’t imagine a different reality. A reality where there is not only a succession of collections, capsules and unnerving deadlines. Where pressure doesn’t go to the point that brought Raf Simons leave Dior with these words:

Everything today is done in three weeks, maximum five […].
This is the problem, and when you have one team and six collections, there is no time to think. And I do not want collections where I don’t think.

Fashion companies that don’t run: Hermès and the importance of flanerie

A year passed from the exhibition “Dans l’oeil du flaneur” (inside the eyes of a flaneur) organized in Paris by Hermès and curated by artistic director Pierre-Alexis Dumas. The intent was to celebrate the art of traveling aimlessly. Everywhere, even in the streets of your own city in search of inspiration and ideas.

I leave the office, I start walking everywhere, in the alleys, curious and there good ideas come to me – wrote Charles Baudelaire and explains today Francesca Carrobio ( Hermés Italian ad).

This is the philosophy of a company that wants to take its time. No running, nobody is multitasking. Since 1837 the time is considered non-compressible. There is no marketing department and they take the right time to think and decide. Francesca Corrobio explains this attitude during an interview for IO Donna. She also takes her times when replying to emails. Wait a little time, responding on impulse can only lead to misunderstandings.

Brunello Cucinelli e the humanism isa among fashion companies that don’t run

Give the company a sense that goes beyond profit, and reinvest in improving the lives of those who work to enhance and restore the beauty of the world.

So if you want to work in the fashion world you don’t need to be always connected, participate in all events without a life. Often the inspiration just comes from life. From living life.

Not a few designers, including Pierpaolo Piccioli avoid parties and social gatherings. You can more often find concentration and inspiration way from stress and worldliness.