Why shouldn’t you buy your clothes from just Zara? Well, here’s why! Because when you were in school did you use the Bignami? And these days do you prefer your soup to be fresh or re-heated?
Well I don’t like my soup re-heated, even if until yesterday – or I should better say just a few hours before sitting down to write this article – I considered Zara {yes my sandals are from them} or to be strictly more accurate Mr. Ortega, the Prometheus of Fashion {more or less}:
“The one who took away the secrets to the gods – the French stylists, Italian, American – to sell them to human, human to prices‘ – Repubblica.it
Doing it, we are neither following any diktat, nor acquiring a style and we’re not even living in step with the times and trends according to our economic possibilities. We are just entering a perverse game created by others.
“Not at all. Zara is not a way of dressing, but a way of selling.“
“Zara is like Paganini, it does not repeat. Everything changes.“
Why you should not buy just Zara? Because it is not the answer if you want to “be on fashion“
€ 19.90, € 29.90, € 39.90, and so on. These are the majority of Zara prices and the essence of its policy. Affordable, but not crazily cheap. Trendy, but certainly not fashionable in the sense of pioneering and discovery.
Some people say they just buy basics from Zara, while others try the pyjamas that don’t have the courage to take from Stella McCartney; many customers go for the leopard coat {cheap & fake} and a few take the Céline dress, that can always be useful. And then there are those who go crazy for a pair of cardboard sandals covered in faux suede with tassels and laces, strings that in my opinion are a total nonsense.
Zara is a bit like “an authorised Chinese sweatshop“. It does not have designers because it ‘copies’ from the runways. It is a silent consent to accepting the pleated skirt or the gold and green lace shirt {Gucci?} without saying anything.
So the million dollar question is why do we decide to let a man who certainly had a brilliant idea, but who doesn’t know a lot about fashion, to be our guru? Let’s try to reflect a moment.
Basically I believe that Zara is a matter of laziness {mine for sure}, a numbness of the senses.
With the excuse of “I saw it on the catwalk, but it costs much less in Zara” our wadrobe swells in inverse proportion to our wallet by adding piece of clothing which speaks a language {often synthetic or acrylic even if they begin touse natural fibres} that will last for the duration of a season,or worse-case scenario just a click on instagram.
But hold on..we’re Italians..the country where style is much more than fashion and trend! Isn’t this Zara approach all too much??
If tomorrow somebody would look in our wardrobes searching for items and accessories that celebrate our time in history, what would he find? Forget the little treasures that our grandmothers or mothers have preserved and prepare ourselves for an expanse of textiles and fabrics that give a picture of ourselves in 2016 – superficial and consumerist.
How, in the space of one day, did we get to fete a Spanish man, who is not named Balenciaga or Paco Rabanne, as the patron of fashion?
Back from the fashion week mont, I can not avoid questioning me about why you should not buy just Zara
1. Go to a vintage shop looking for a single piece you can give a second life to – even better if you find it at the bottom of a wardrobe or chest-of-drawers or in the attic. 2. And if do we prefer to buy new clothes? Do you know how many mid-level brands {almost} like Zara exist in Italy? Do you truly believe they do research in materials, trends and patterns, thus preventing you wearing the same floral print of the rest of the globe?!?
I bought this jumpsuit in a friend of mine’s store and I must say it has opened my eyes especially for the way I felt when I wore it, a feeling that is very far from the one I feel in a fast – food joint {where instead of food there is fashion}.
Photo by Elisa Rinaldi Fotografa
Comments
24 Responses to “Why you should not buy just Zara”
Spesso penso che anche io acquisto da Zara per pura pigrizia! Conosco il brand, tutto sommato è abbastanza economico e trovo sempre qualcosa che mi piace!! Vedrò di allargare le mie vedute d’ora in poi 🙂
The Princess Vanilla
Great post!
I agree. I was never really into Zara because their clothes just looked cheap on my body type (short, athletic, with breasts). The few pieces I bought years ago fell apart within two seasons.
I’d rather buy one or two great pieces during the big sales here in Rome than a bunch of poorly made clothes. There is no way a shirt can cost that little unless the worker who made it was paid peanuts.
We need to support companies that pay decent wages and not a few billionaires who rip off the creative work done by designers.
well said my dear!
Well said and very well written. And I love that look on you, beautiful and unique OOTD!
xox
Lenya
FashionDreams&Lifestyle
I totally get your point, and I do enjoy wearing Zara, just not always. I shop all over the place. I’ve been wanting to do some second hand, vintage shopping, because I do love unique pieces. You do have to invest time and I feel like that is my enemy. Love reading your thoughts!
Much Love,
Tania
http://inspiremyfancy.blogspot.com/
Beautiful photos and beautifully written post! I’m loving your outfit…it is gorgeous!
http://roadesque.com
http://ourruins.com
interesting post!! i do have some pieces from zara but i totally understand what you mean!!
I’m actually starting to get into local designers in my city to put variety into my wardrobe 🙂
Have a great day!
Animated Confessions
I used to love Zara but I haven’t shopped there in a while. Their clothes don’t last me very long!
Tina
http://www.justatinabit.com
wow that look is fab. great written!
http://carrieslifestyle.com
Great post!!!! Love the outfit. The colours are gorgeous.
Tega Enai
http://www.tegaenai.com
xoxo..
Have a great weekend
I totally agree!!
STYLENTONIC.COM
i am totally with you gurl! to me ZARA has become a more fast fashion copy from the runways – in a cheap way, logically! but every now and then i even like a certain piece from ZARA. and with that said i remeber myself buying tones of shoes and cheap jeans and PVC tops that are maybe chick but defo not high quality! so thanks for the grat post and the reminder why i do not step into a ZARA shop that often anymore. but i have to say my favorite pair of home chilling leggins is from ZARA, but what i’ve noticed about that certain piece, the quality get worst and worst every year. which is in fact a bit sad.
Bisous from Berlin, Patricia
THEVOGUEVOYAGE by Patricia Sophie
I agree! You should definitely explore your personal style rather than follow the trends that shops like these promote 🙂
Fashionably,
Patricia
http://www.wingsforliberty.com/
You look fabulous and the pictures are amazing! xoxo – Fashion Phases
This was a very thought provoking post – there’s no way that I would dress head to toe in Zara though I do think that their jackets are well cut. Love your trend setting jumpsuit
I super love the outfit and how you styled it. I got your point girl! 🙂
xoxo,
SHAIRA // Dentistry Night 2016
Awesome post, but I’m a big fan of Zara too! Love the fashion shots! Btw, I’ve just fixed some issues with my email subscription widget. Would love to have you resubscribe via email if you haven’t & do buzz me if you encounter any problems. Thanks & have a wonderful week, sweetie! xoxo
Beautiful pics ! Love it !
http://www.thefashionpanda.be
http://www.thefashionpanda.be
Really interesting! This post is absolutely stunning!
http://fairyland111.blogspot.com/
You make some great points and the post definitely raises some great issues. But even though I am not a big ZARA shopper, i do think they’ve made fashion accessible to all. Not everyone has time or interest to create their own pieces or money to buy runway clothing. Zara has certainly created an avenue for them. In the end, if you’re into fashion or use it as a creative outlet , it is all about mixing and matching things with 1 or 2 products from zara whilst pairing them with vintage or original pieces.
http://www.talesoftwoblog.blogspot.com
Zara is undoubtedly fast fashion. But I do prefer Zara above Primark! As for me, I’m going vintage!
I like clothing from Zara but I don’t buy from them all the time. Btw, that stripe outfit looks beautiful!
Prudence
http://www.prudencepetitestyle.com
What an intelligent and insightful post. I seldom buy fast fashion , for many of the reasons you state. I do admit that Zara does a great job, has a consistently fresh ( if lifted?) inventory.
I prefer the small stores, and second hand. Last year’s Dries Van Noten looks fresh forever!
Gorgeous jumpsuit!
xx, Elle
http://www.theellediaries.com/
Good point of view!