Italian up on the right
There are stories and then there is &otherstories. This is actually the case of the two new openings that took place yesterday night in Via Borgognona in Rome.
In one of the most popular streets of the center, thanks to Laduree and Ginger – Romans know what we are talking about – the previous Fendi building has left the space to Cos and &OtherStories. Two months have been necessary to transform the entire space successfully dedicated now to the two foreign brands part of the Swedish H&M group. Although the stores have two separate entrances, they communicate from inside.
Both the brands share a lot with the Swedish group. The same minimal and contemporary look, the attention to the environment, the affordable prices and the attention to trends of the moment. But there is something more, and this is the outstanding high quality of materials – wool, silk, viscose.
‘Dress to kill‘ is becoming every month easier and this is a matter of fact; probably this is slightly effecting the Italian fashion system, but it’s not the time to talk about it.
COS, English by origin, has a more classic style. The clothes are timeless with a twist firmly underground. Nothing easier than indulging in trying straight cut coats slightly oversized, menswear inspired pants suitable from Rome to New York to succeed in dressing casually but with style in every situation.
The palette is essential: blue and black sometimes combined as YSL did; gray; the inevitable white, and almost a unique touch of color declined in two, the mustard and a beautiful shade of blue avion.
The interior colors are typical of Scandinavian design: white and light wood. The highlight? a beautiful staircase that becomes the visual focus in the space.
Slightly more industrial-looking, but rigorously designed the interior of &otherstories.
A little closer to the trends of the moment. Tartan shirts and sweaters, lamé, prints and neoprene. Beautiful ‘line-squared’ jewelry, minimal, even in price, the leather bags and the green decorations scattered everywhere.
I’ve found the frontal hangings brilliant with pictures of the look and notes on it that seemed able to read our mind.
Last night was one of the best openings in the Italian Capital of the latest months. Is the Eternal City approaching to more metropolitan and contemporary atmospheres and situations?!? We’ll see in the future but in the meantime these North European influences can only be great opportunities for us.
Comments
29 Responses to “Cos – &otherstories new openings”
fancy!! amazing photos!
♡
http://www.missleote.com/
Love these two brands!
http://www.julialundin.com
Io sono innamorata di questo marchio. Questa collezione invernale poi è bellissima !!!
bacioni tesoro
aspetto msg.
http://www.theladycracy.it
Very cool post and beautiful shots! 🙂
NEW POST on http://whattostyle.blogspot.com/
Instagram | Twitter | Bloglovin
xoxo,
Jessica
Great pictures!
Facebook / Instagram /Twitter / Chicisimo / Bloglovin
– Hannah’s Heels
Sono andata al loro negozio in Parigi! Molto bello!
Bellissime foto Marina!
Baci!
♥XO♥
Jeanne
http://fashionmusingsdiary.com
ciao Marinella! Conosco COS ma purtroppo per me non ho ancora fatto nessun acquisto! Sono andata però in quello di Firenze, buono sapere che c’è anche a Roma!
Buona serata!
http://www.lostilediartemide.it
I love this store so much! You’re lucky there is a new store in Rome!
XX
http://themirroronthewall.com/
WOW amazing pictures
Everything look so pretty
Great blog
xoxo
http://stunningchic.com/
Che belle foto <3
THE WALKING FASHION
ADORO & Other Stories, quando vado a Milano lo saccheggio sempre! XD
Kiss
TatiLovesPearls.com
Passo per un saluto veloce, adoro leggerti!
buon weekend dolcezza!
BABYWHATSUP.COM
Mancano 2 giorni alla fine del mio giveaway, in bocca al lupo!
Wow bellissime foto tesoro!
Ti auguro un magnifico venerdì!
un abbraccio
Nuvo post da me: http://www.milanotime.net/fashion/white-and-grey/
Che bella questa collezione!
My last post: Tidestore Cyber Monday
SHOPPING GIRLS
Capi e accessori davvero particoli e alcune cose mi piacciono molto!:D
Un bacione
Ti va di dare un’occhiata al mio ultimo post?
http://thelittleblondeme.blogspot.it/2014/11/lv-limited-edition.html?m=1
love Cos so sad we don’t have a store in Greece!
xxx
http://www.stylentonic.com
Happy weekend dear<3
Amalya
http://www.fiwl.eu
Nel mio prossimo week end romano andrò a curiosare!
Fabrizia – Cosa Mi Metto???
I love cos!! Che belle anche le foto!!
xxx
Camilla
http://avenuecamilla.com
Great collection 😀
Have a happy Friday! 😀
NEW POST on http://whattostyle.blogspot.com/
Instagram | Twitter | Bloglovin
xoxo,
Jessica
Sembra uno store magnifico! E che bella collezione! 😀
Baci!
S
http://s-fashion-avenue.blogspot.it
Splendido questo store!
Alessia
New post
THECHILICOOL
FACEBOOK
Kiss
molto bella questa collezione!!!
http://www.thefashionprincess.it
What a fantastic addition! Love them both and find rather tempting every time I stop by. x
fantastico!
baci Gi.
new post
http://f-lover-fashion-blog.blogspot.it
Love both brands. Design wise, they both appeal to me very much.
Alex – Funky Jungle
Che shop stupendo!
Non lo sapevooooo, ma daiiii, allora il prossimo weekend ci vado sssssssssssssubito!
Don’t Call Me Fashion Blogger
Facebook
Bloglovin’