Contemporary women wear what makes them feel unique like Grizas

Contemporary women wear what makes them feel unique, free, strong and able to stand out. More than a logo or a label. Style warriors who research and collect their own personality.

Contemporary. More than a word, contemporary, it is a concept. Just like modern. The two worlds are far away, even if on one side they resemble each other. They define a minimal and sophisticated aesthetic. Made of colors and natural atmospheres, the modern one. Based on cold and gray tones, the other. Today modern and contemporary often go hand in hand. Where the modern often turns its gaze to the past, the modern is projected towards the future.

Contemporary women, beyond the concept of style

For many people contemporary has to deal with those places, things, people and lifestyles in our time. For few others it is quite a gap. A disconnection, a dark band. That non-clarity that leaves something undefined and mysterious.

[…] it is truly contemporary who does not coincide perfectly with its time or conforms to its claims and is therefore, in this sense, out of date; but, precisely for this reason, through this difference and this anachronism, it is more able than others to perceive and grasp its time […].

Art, fashion, architecture have always translated these concepts into shapes. The revolutions occur continuously. Every six months in fashion, for example, there are changes that upset and redefine ways of thinking through clothes and silhouettes. In 2018, just as in the XX century when either the parisienne and the punks lived together or the career woman and the urban surfer.

Today we assume that women wears pants, but to be honest, they are been wearing them since after the Second World War.

The disparity between men and women has never been founded on biological and unchanging assumptions, but historically built to the detriment of the female gender. […]

Women must not become men, but must have access to a subjectivity of equal value by affirming their difference and their gaze on the world – Identità di genere e media. Saveria Capecchi, Bussole

Who are the contemporary women of 2018

Today’s woman is expression and emblem of contemporaneity. For her being free, strong and above all eclectic.

How does the contemporary and eclectic woman of today dress?

With non-ordinary clothes. Different. Expressive. And above all natural. This is the slogan of GRIZAS, brand based in London, which has made of contemporaneity the base of its aesthetics . Recognizable in relaxed and fluid silhoutte. In the color palette that goess from contemporary to modern, and vice versa. In either precious and unique natural fabrics or in the graphic and artistic overlays that make these outfits live, refined, strong and unique. Just like the woman who wears them.