Cosmetics 2016, something you still don’t know

Cosmetics 2016!  The first thing you find yourself having doubts about, but you definitely hope to hear or read, is that they work! That the famous anti – aging power is not just a figment of an advertising man’s dream, merely a claim on the label of some attractive packaging or a sweetened pill that, as a placebo, convinces you that you will better able to resist the passing of  time. What no one has told you, or is telling you every time you buy your little long beauty elixir, is that today’s cosmetics really work.

Cosmetics 2016 what nobody tells you

Obviously it is not a golden rule that can be applied to everything. Not all of the products really work, but if you know which ones do, you will be really able to preserve youth longer, correct some flaws, and also improve the appearance of those wrinkles already appearing on your face.

By the way, these aren’t only my thoughts,  incurably curious of this matter and tireless consumer of cosmetics that I am! This is also confirmed by Marida and Claudia, two biologists from Arterrabioscience, an important Italian company that, together with its sister Vitalab, is inspired by nature to supply the market with products that are the technological, innovative and modern version of our beloved grandmother’s remedy. Plants are naturally rich in antioxidants, anti-inflammatory effects and benefits for the skin. They have made the observation, study and knowledge of the plant world a philosophy useful for woman’s beauty.

« […] the new anti-aging elixir come from Mother Nature: raspberries, tomatoes, broccoli, wild tobacco. From them we can extract the active ingredients that slow down the ravages of time», says Gabriella Colucci (founder of Arterra).

Claudia and Marida are passionate, happy and proud to talk about their work. On the one hand they’re rigorous and disciplined scientists, on the other they’re women and for this reason sensitive consumers, careful connoisseurs of the market. And in fact, it is also thanks to Intercos – the largest Italian company in the field of make-up – that their products, the result of a scientific research, end up in the world’s leading cosmetic houses lines.

I had the luck to meet them and ask them how to position ourselves properly in this world where often the requirements are even more numerous than commitments on our agenda.

4 initial tips to understand how to move in Cosmetics 2016

1. Learn how to distinguish between texture and long-lasting effect. The texture is the immediate feeling that the cream gives to you when you apply it. It can be a wave of fresh water – as in the case of Chanel hydra beauty or it can have an immediate smoothing effect. The long-term effect is rather what really heals the skin over time. The merit of the active ingredient that must be present to have an effective cream. The active ingredient is the golden dust, the real secret ingredient that makes a cream effective more than another.
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3. How to recognize the active ingredient. Often it is a plant or it has a vegetal origin. This is the case of the patented active ingredient from Arterrabioscience (wild tobacco) – which I will talk about next time – or in the case of Chanel (Camellia and blue ginger) and in most other examples. Obviously, the efficiency also depends on the amount of active principle. Although it is impossible to understand the actual amount of this principle, if the product is made by a reliable cosmetics company, the more it costs, than the more it  contains. NB. this is just a trivial rule for orientation.
4. Be wary of creams with hyaluronic acid. The molecules of hyaluronic acid are too large to be absorbed by the skin, so a treatment with this principle must either be injected or used to stimulate the production of hyaluronic acid by the skin itself.
5. Pay attention to the high protection factors with chemical filters. This is an issue that needs to be specifically addressed, but it is good to remember that high chemical filters do not allow the skin to breathe.

These are the first four rules to approach a cosmetic that really works. Soon we will talk about what exists on the market and how to choose the best.

“Cosmetic is the science of the woman’s cosmos ” – Karl Kraus