& Other Stories, great sales!

& Other Stories has many stories to tell us, mainly during these days when you can buy the Spring \ Summer 2015 collections on sale. The first &OtherStories boutique opened in Rome last 19th of November, giving us a great plus reason to go to the center of the city.

The brand, which belongs to the group H&M has a lot to say, and it does gently, starting from the architecture of the shop. A minimalist, Scandinavian-inspired style that communicates an eclectic and urban idea, able to combine male tailoring and feminine chic silhouttes.

&OtherStories is not the usual low cost brand. Despite of  Zara, there are few collections, selected and treated in detail. From the choice of fabrics: cotton, silk, viscose, to the collaborations with designers, presented with short videos made by popular directors.

It’s the case of the collection by the American designer Rachel Antonoff with her “vote Audrey“, introduced by a short film that has as slogan “it’s time”, “a girl can do anything“, even become president of the United States. Nevertheless in times of sales, ranging from 50% to 70%, the store remains a quiet oasis that welcomes visitors.

I got lost among A-line skirts and dresses in white natural cotton with a rough touch decorated with mini wheels in baby blue; the Seventies jumpsuit, vintage and feminine, in silk and the sunnies at a very low price. Whether you don’t have an &Other Stories shop in your city, you can check their great sales online.

It ‘s true that we like to shop anyway, but being able to turn sales in 2015 in a relaxing experience is not for everyone.  & OtherStories can!