Best spring summer 2018 fashion campaigns they are the ones that, whenever we see them, we can not avoid thinking I like it. Translated into the era of social networks, pardon of instagram, are just those with most likes. They are also the ones that dictate trends. If not exactly for our wardrobe, certainly for the potential of inspiration. Flatlay, shots of bags, jewelry and shoes. All with the right dose of minimalism and coolness.
Best spring summer 2018 fashion campaigns, Loewe’s Fruits
It is perhaps, the most instagramed one. The campaign, created by J.W.Anderson with Steven Meisel and Vittoria Ceretti, constantly receives ta full of likes.
They are all close-ups with almost tribal makeup and with a fruit in her mouth. All of them are very showy and particularly artistic. But the idea behind it is much more than taking a nice picture. Today, what strikes a more or less attentive mass is not only the image. The message and the content count. Even when they are not explicit.
It’s more about the idea of how you give a product value – and for me, a product’s value comes from the culture of it.”
[…] The campaign is an edenic exploration of contemporary consumption […]
Everything at the moment is propaganda […] We consume what we are told to consume. Sometimes you have to reflect what is happening… and Vittoria, well, I think she really kind of consumes you. You feel like you could eat her – J.W. Anderson.
Sometimes we need to stop and think, Loewe’s designer continues. And its aesthetics are made for travelling women , who work and do not stop. Women who leave their homes and are free citizens of the world. From the world they draw inspiration and they freely dress it like broken fragments.
Gli scatti in piscina Ceéline tra lbest spring summer 2018 fashion campaigns
Another famous photographer, it’s Juergen Teller for the Céline’s campaign. The spirit is that of pure minimalism typical of the brand. A black and beige palette . An empty pool and that melancholy omen of endless possibilities.
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