Empowering, what it means and why we often hear about it in fashion

Empowering.

A word that we are using often. More than ever at time of civil rights and fashion weeks. That’s the same about feminism. When we talk about women’s strength  and their courage. Almost like abstract entities, or intrinsic properties. Of course we are far from times of the revolutions, when we went down to the streets to proclaim a belief. Today we prefer to wear it.

A kind of empowering we can get it right through what we wear and that it is closely linked to the trust we have in ourselves.

What’s the secret to being confident? Some people believe it’s having a positive mental attitude, while others claim it’s being wealthy.
But according to one researcher, the answer may in fact lie in what we’re wearing.Empowering, the word that urges us to trust ourselves

Empowering, what does it means

Difficult to translate into Italian in an equally effective manner. To confer power, to authorize, in a certain sense to spur. To be a stronger version of themselves.

How? Even through clothes. To conquer that famous physique du rôle synonymous with the right mental and physical attitude.

Mental and physical attitude that seems, for many, connected to enclothed cognition. The influence that clothes have on the wearer. According to Adam and Galinsky  clothes exert power over our thoughts and others’s. What we wear has the ability to enrich or impoverish us. Almost never, this value is proportional to the value of the dress itself. There is something more. And it is the intrinsic meaning that a dress gives us to feel who we want to be.

The dress that makes us identify with the role is a kind of empowering

There is a sort of identification between the role that society attributes to us and our clothing. Wearing certain clothes can also change the way we perceive ourselves.

It has been proven that women who wear a masculine suite during a job interview have more chances to take their place.

Precisely because there is a psychology of clothes and a power that goes far beyond the label or the price on a tag.

The clothes invade the body and the brain of the wearer.

And it is probably this unaware and strong power that, ultimately, makes us more predisposed towards a fashion of the message. A message that often tends to undermine the zeitgeist and to invent new paradigms.