First shoes boutique Chanel in Hawaii. Clearly, the intent of the French brand is to explore new markets. The last Cruise collection fashion show has been presented in Havana’s streets. At the beginning of November Chanel arrived with the first boutique dedicated to shoes inside the Ala Moana Center in Honolulu.
First Chanel boutique shoes with a new concept
After the first Chanel shop entirely dedicated to beauty, like the ephemeral boutique on Via del Babuino, there is a new concept that focuses attention totally on shoes. Designed by the American architect Peter Marino, in charge of all stores of the brand.
100 square meters of the second space dedicated to Chanel inside the mall. Former jewelry and accessories store is completely transformed. White decorated armchairs, silk sofas and a handmade showcase in 24 carat gold.
Shoes are a very important part in fashion business, so it’s a good connection to the ready to wear, and for the recruitment of new customers.
As in 1983 the first Chanel boutique shoes in Hawaii
In 1983, Chanel opened in Waikiki the first US store. This is one of the reason to experience in this territory the new idea that aims to find new customers.
The 594-square-foot store dedicated to ready to wear have been renewed as well. Inspired by the tropical vegetation of the island. A palette of pink, green and purple.