Brunello Cucinelli, culture and Guccism

Brunello Cucinelli – the Italian fashion brand – gave the culture bonus to his employees for Easter. Enlightened entrepreneur and humanist, he is rare figure as much as his idea of  “behaving good“, recalling his father’s teaching.

Few are accustomed to behave well, as well as a few reflect or think before sentencing.

    “Everything seems new to those who have no culture“.

Culture is essential to put things in the right place and not to make the mistakes of the past. Culture is love for beauty and generates pleasure. For this reason music, poetry and art are part of the culture. As well as the new Gucci {by Alessandro Michele}  is able to spread culture.

Brunello Cucinelli, culture and Guccism and too many words

«If Gucci spreads culture, guccism can do damage, and very serious» writes Antonio Mancinelli journalist at Marie Claire. But it is not the Guccism itself to be harmful, all of the “isms” are. Doctrines, movements, attitudes, trends, characteristics, qualities, flaws, habits.
Everything that instead of stimulating a different and original thought, tends to homologates it in stereotypes and clichés.

Talking, working and commenting for -isms is easier and safer. We know them all and we feel in our comfort zone. When we go out of that zone and try to formulate a more personal theory, the risk is being misunderstood.

“At first they slaughtered all me. Then I just said. People do not understand me? Patience. They’ll understand. I held the latches stakes, Givenchy has taken off and now the dark is no longer afraid […]. The original is winning in this time of chaos. I’m happy when I see strong identities such as Armani and Versace and Ralph Lauren or Lagerfeld “– Givenchy

It is not true that what people do not understand today is nonsense, it is wrong or worse not contextualized.

“Moreover, the contemporary society is primarily a consumer society, in which objects are evaluated not so much for their instrumental value, but because they are able to communicate distinctions. Of wealth, status, culture, but also of age” – Jean Baudrillard.

And waiting for the distillate of objective knowledge I can not resist styling myself  with a Gucci inspiration – with all due respect.