Polo Ralph Lauren Rome, happy we have met you

Polo Ralph Lauren Rome has finally arrived with its second Italian flagship store. The American brand, founded in 1967, chose the capital city and did so in style. The design of the boutique in one of the most famous and historic parts of the city, between Via del Corso and Via Frattina, shows us the attention for detail the company is renowned for, and the impeccable casual wear winking and typical of the brand. The store actually first welcomed customers on Friday the 13rd of November, but yesterday there was its official opening ceremony, with the Opening Party in a typical New York City style, not only for the industriallocation, but also for the experience of total immersion in the dynamic and vital concept at the forefront of theis celebrated brand.

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Polo Ralph Lauren Rome, you left us without words

#Meetmetathepolo, but we had better say let’s meet at the tennis, squash, for an aperitif, a Sunday brunch and every moment of our active life. Natural materials, fabrics that take care of us and contemporary forms that perfectly dress us wherever we are: either we are in the most metropolitan of the cities – NewYork City – or in the city of love – Paris.

It is not a coincidence that yesterday, Ralph Lauren’s CEO took the microphone, not only for to do the honours at the ceremony but first of all to remember the events in Paris on the same day the new store first opened.

“We have been uncertain until the last minute whether to cancel this festival because of recent events, at the end we have decided to go on to transmitpositive energy“, synonymous with the brand and of positive living which we need more than ever before.

How Polo Ralph Lauren Rome introduced itself

Last night the Pastificio San Lorenzo, often visited by independent actors and artists active in the political \ social fields, was filled with guests who have stopped worrying and thinking too hard just for one night and let themselves relax and be pampered.

Black hole sun – the neon slogan under the balconies that are so typical of the industrial architecture in this area.
A song title, a symbol of an era of music that has also marked the mood of the group that made Roma dance for three hours, while enjoying a cocktail and a series of distractions not immediately obvious for such an event somewhere in between fashion and social. The search for the perfect eyewear from the new collection and the opportunity to participate in a silent auction of vintage motorcycles with proceeds going to neuroendocrine cancer research.
Once again ethics and aesthetics in fashion come together, because you can talk about serious things with a smile. And there were thousands of smiles on the mini shots directly shared on social media or printed as ‘stamps’ to take home.

These are the memories we take home, and these are the moments of life that help us to understand that life goes on. Always.