by Marinella Rauso on March 23, 2015
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VIVETTA, what else?

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Vivetta is an all Italian phenomenon.

Not just because she is a native of Florence, or because she created her own brand in Italy in 2009 or because she was chosen by Giorgio Armani to show her A\W 2015 collection in his theatre, during the last Fashion Week in Milan.
It goes deeper than that.

Vivetta is the Italian Alice in Wonderland

Vivetta is an all Italian designer for her unique and unmistakable style, a kind of style still missing on other popular catwalks across the world.

What makes her special, among other things, is the fairytale attitude. Like any self-respecting fairy tale there is femininity, the bonton soul, the decorations, the embroidered fabrics and the surrealism that becomes graphic details and fine design.

The first thing that comes to my mind, when I think about Vivetta’s style, are the hands intertwined with other hands wearing a bright red nail polish.
It is not a coincidence if a collar, as cool as the description above, was the invitation to the fashion show.
I watched the collection without either breathing or getting distracted, with an enchanted and dreamy gaze like someone who is entering the Wonderland.
There were stripes, many stripes. On faux fur and knitwear. Faces kissing each other that became graphic decorations. The famous hands that appeared on the collar, tightening the waist of fur vest or clothes that follow the silhouette.

The collection was also full of #greeninspirations made of floral prints as flowers freshly picked in a field and amazing tapestry prints inspired by the 60’s, that slightly remind us about an elegant past and a ‘lush’ future.

Here is what happened just one year ago  Vivetta last presentation.

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Tags

#Marinella Rauso #milan fashion week 2015 new designers #vivetta at tatero armani #vivetta fall\winter 2015 collection